British Invasion 2.0 Lyndsey Jimenez October 28, 2012 Blogs By Lyndsey Jimenez Head designer Even if you weren’t born in the 60’s, you know you’ve caught the bug. Our parents enjoyed it with the Beatles, the Who, and the Kinks. Now, we’ve got One Direction, Ed Sheeran, and Adele. But the current British fad (thankfully) isn’t just limited to 1D and co., the UK has also given Americans Florence + the Machine, Ellie Goulding, and Mumford and Sons. With artists like these, who needs American musicians? These artists managed to make it big both overseas and in the U.S., and you’ve got to respect them for it. We all know “What Makes You Beautiful” (when you don’t already know), we all know how to build a “Lego House” (by picking up the pieces), and we all know that eventually we’ll find “Someone Like You.” These artists, even in their early beginnings on American soil, have taught us more than the likes of Chris Brown (sorry, not one for violence) and Taylor Swift (I know, we’re never ever ever getting back together). Not only does their music speak to us, but it’s also catchy. And, in the case of Adele, it is actually music you’ll listen to years from now – much like that of her 60’s predecessors. They spice things up, and throw something other than dat ass into the mix. Maybe it’s because they’re foreign, or maybe it’s because they’re actually great musicians. Although we mainly see people praising British artists, sometimes even we forget that the UK also has its fair share of shit music. Party and what was that, Rita Ora? Oh right, bullshit. And, we know, Cher Lloyd, you want us back, but sounding like just another American artist really isn’t going to win us over. While we do see cases like these at the top of the Billboard charts, their success can’t be attributed to their origin, but to the fact that they play to what we’re familiar with: auto-tuned garbage. But even with those Brits who couldn’t quite retain the cult following that some of their peers could, there are artists that hit it big and stick around for more than an album. Musicians like Flo & Co. and Ellie Goulding really give American artists a run for their not-so-hard-earned money, while bands like Mumford and Sons give hipsters a reason to spend their not-so-hard-earned money. It’s all a matter of taste, but let’s face it, the Brits have got us Americans wrapped around their little fingers, and it doesn’t look like it’s going to be changing any time soon.