Who is POP ETC? Tara Schoenborn November 13, 2012 Blogs By Tara Schoenborn Calling all Twilight lovers: The soundtrack for the final installment of the vampire romance The Twilight Saga: Breaking Dawn — Part 2 is available online and in stores as of Nov. 13. The album features Death Cab for Cutie, Muse, Ellie Goulding, Christina Perri, and POP ETC. Wait, who the heck is POP ETC? Previously a West Coast band known as the Morning Benders, POP ETC ditched the indie rock vibe, moved to New York City and are starting over as a new pop phenomenon. Instead of quiet, slower indie rock, the band’s new goal is to embrace the bigger, fuller sound of pop music. While much of the music still sounds similar — the breathy voices, the soft instrumentals, the laid-back vibe — the beats are very different. For example, the Morning Benders song, “Promises” has a rock-sounding lead guitar and is heavy and in a lower key. On the other hand, POP ETC produces songs like “Live It Up” that are faster and upbeat, almost giving the band a funky, R&B sound. Instead of a guitar, the song is auto-tuned and uses an electric keyboard, making the song much more pop. POP ETC keeps their indie sound, but infuses it with pop, resulting in a sound much like that of Owl City. Furthermore, instead of lyrics about prolific life experiences and events, POP ETC sings more about groupies. Can the band pull off the transition? Check out “Speak Up” off the Breaking Dawn — Part 2 soundtrack.