By Cori Rosen
Taylor Swift doesn’t knock it out of the park with her new video, but it marks an interesting change in her music and style.
Taylor Swift is kissing her country twang goodbye with a fresh Red smooch. Debuting a revamped look, T-Swizzle departs from the country realm even further with the release of her latest music video for her dubstep-infused hit “I Knew You Were Trouble.”
The dark video, which debuted Dec. 13 on MTV, marks a departure from Swift’s previous image. Her hair is dip-dyed, her outfit is grunge, and her overall look screams hipster. The video epitomizes Swift’s attempts to be edgy and show that she is more than just the wide-eyed, guitar-strumming, innocent musician everyone has grown accustomed to.
The music video begins with a voiceover that drags on for about two minutes, seemingly in an attempt to mirror the introductory style of Lady Gaga’s video for “Marry the Night.” Swift says, “I think that the worst part of it all wasn’t losing him, it was losing me.”
She then wakes up lying in a desert looking dreadfully out of it, atypical for Swift but probably just a Saturday morning ritual for Ke$ha. Next come flashes of Swift’s relationship with a tatted hipster played by Reeve Carney. Swift is even shown grinding up on the leather-jacket-wearing stud while crazily spinning around at a rave. Taylor looks like she’s popped a molly for the evening. And of course, the hipster dude ends up causing trouble—shocker, right?—when he starts hooking up with some other chick at the party. Swift’s video serves as a cautionary tale: see the problem before getting cheated on by an asshole.
The video will likely remind viewers of Rihanna’s video for “We Found Love,” since both show both RiRi and Swift in intense relationships and getting dirty on the dance floor. However, the artistic value of “I Knew You Were Trouble” doesn’t quite reach that of “We Found Love.”
The video does, however, demonstrate Swift’s growth, which is perhaps why Swift chose to release it on her 23rd birthday. Although Swift leaves behind her country fans and her sweet innocence, the video for her dubstep power-smash does prove that she’s ready to explore ways of stepping up her badass game.